Policy & Resources

Human Rights:

Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and
Principle 2: Make sure that they are not complicit in human rights abuses.

Labour:

Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;
Principle 4: The elimination of all forms of forced and compulsory labour;
Principle 5: The effective abolition of child labour; and
Principle 6: The elimination of discrimination in respect of employment and occupation.

Environment:

Principle 7: Businesses should support a precautionary approach to environmental challenges;
Principle 8: Undertake initiatives to promote greater environmental responsibility; and
Principle 9: Encourage the development and diffusion of environmentally friendly technologies.

Anti-Corruption:

Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.

Our principles

Reactivate, and its people are committed to responsible collection, management, use and protection of data.
Reactivate recognizes its obligations to all its stakeholders including share owners, clients, its own people, suppliers and consumers.
Reactivate therefore maintains ISO 27001 Information Data Security Policy and Certificate to ensure that every set of data goes through the correct process. We include within this definition client data, consumer data and all information and data related to the operation of our businesses.

Our practices

We will be transparent with consumers.
We will treat data in accordance with all applicable laws, regulations and treaties.
We will implement fair and reasonable data policies and procedures.
We will treat data as confidential.
We will understand not only what data we hold but also its relevance to stakeholders.
We will secure, collect, process, use and store data appropriately.
We will ensure that data is retained appropriately.
We will implement necessary and appropriate technical measures to secure data.
We will delete data when required to do so.
We will ensure our people understand their role in upholding these principles and practices.

We believe our business can make a positive contribution to society and the environment by managing our activities with care and by working with responsible organizations that promote social and environmental causes. Our operating companies are required to comply with this Sustainability Policy and report performance to the parent company quarterly.
We recognize that many different stakeholders have an interest in our business and we welcome discussion of our policies and performance.

Social Investment:
Reactivate companies are encouraged to:
– Undertake pro bono work for not-for-profit organizations involved in tackling social and environmental issues.
– Make appropriate financial and other donations to social and environmental
organizations.

Managing Relationships:
In all our relationships we will be open, honest and transparent and will not pay or receive bribes or inducements of any kind.

Employee Development:
Reactivate:
– Will select and promote our people on the basis of qualifications and merit, without discrimination or concern for race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age or disability.
– Will support training and career development for our people.
– Will provide a safe and civilized workplace free from sexual harassment or offensive behavior.

Marketing Ethics:
Reactivate:
– Will comply with applicable regulations and self-regulatory codes of practice in the countries in which they operate.

– Will not knowingly create work which contains statements, suggestions or images offensive to general public decency and will give appropriate consideration to the impact of our work on minority segments of the population, whether that minority be by race, religion, national origin, color, sex, sexual orientation, gender identity, age or disability.
– Will not undertake work designed to mislead in any respect, including social,
environmental and human rights issues.

Environment:
Reactivate will respect the environment by minimizing their impact from:
– Energy use
– Transport
– Consumption of paper and other resources
– Water use
– Managing any significant sustainability risks in our supply chains.
Reactivate sets quantitative targets for reducing our key environmental impacts. We aim to minimize the environmental impacts associated with the advertising and communications campaigns we create for clients. Our operating companies are encouraged to help achieve these goals.

Human Rights:
In our business activities we aim to prevent, identify and address negative impacts on human rights and we look for opportunities to positively promote and support human rights, including children’s rights. Reactivate must comply with our Human Rights Policy Statement which reflects international standards and principles.
We support the right of our people and their families to basic human rights, including the right to organize, the right to collective bargaining, the right to fair conditions of work, freedom of opinion and expression and freedom from forced labor and child labor.
We expect our suppliers to adopt human rights standards consistent with our own.

Communication campaigns can be used to raise awareness of human rights issues and to encourage action to protect human rights. Our agencies provide creative services to organizations involved in protecting and promoting human rights, often on a pro bono basis (for little or no fee). Reactivate supports and encourages this involvement.

Our Policy:
To embed our commitment to protect and promote human rights, Reactivate and its companies will:
– Comply with all relevant laws and support international human rights standards.
– Reflect our commitment to human rights in our policies and procedures.
– Take steps to identify, prevent or address human rights impacts. This includes integrating human rights into our risk management processes.
– Provide training for our employees on human rights.
– Operate a grievance mechanism to enable employees and suppliers to report
human rights concerns.
– Publish our Human Rights Policy Statement and report on our approach to human rights.
– Regularly review and update our approach to human rights.
– Take steps to support and promote human rights, including through our pro bono work.

Responsibilities:
Our Finance Director has responsibility for overseeing our approach to human rights.
Reactivate the company is expected to comply with this policy and to implement the procedures needed to meet its requirements.
It is the role of the company to communicate this policy to all employees and
businesses, to provide support and guidance for Reactivate business leaders and employees on human rights and to integrate human rights considerations into the company’s policies and procedures where relevant.

Reporting a concern:
Reactivate employees can report any human rights concerns via our Right to Speak facility. This is managed and overseen by our compliance department.
Suppliers and other stakeholders can report any human rights concerns in relation to Reactivate and its companies via an independently managed phone line. This is overseen by our Legal and Internal Audit functions. Details are provided on our website.

Related policies:
– Reactivate Code of Business Conduct
– Reactivate Code of Business Conduct – Supplier Version
– Reactivate Sustainability Policy

1. Introduction:
1.1. Reactivate is committed to fostering a culture of diversity and inclusion, and to offering equal opportunities for all employees, regardless of whether or not they have a disability
1.2. We believe that a workplace should be safe and civilized; we will not tolerate harassment, discrimination, or offensive behavior of any kind, which includes the persistent demeaning of individuals through words or actions, the display or distribution of offensive material, or the use or possession of weapons on Reactivate or client premises.
1.3. We recognize that ensuring equal opportunities for people with disabilities may involve adjustments being made to the working environment or other employment arrangements. These adjustments will be made wherever reasonable, within a reasonable time frame, and in consultation with the employee.

2. Recruitment, Selection, and Promotion:
2.1. We recruit, select and promote our people on the basis of their qualifications, relevant experience, and merit, without discrimination or concern for disability.
2.2. Job specifications will be limited to those requirements that are necessary for the effective performance of the job.
2.3. Candidates will be assessed objectively against the requirements of the job, taking account of any reasonable adjustments that may be required for candidates with a disability.

3. Medical Data:
3.1. It may be necessary to request a medical, vocational, or functional assessment of the employee in relation to disability.
3.2. We will ensure that individuals' personal data, including data relating to their health, is handled in accordance with its data protection policy on processing special categories of personal data. Any breach of confidentiality will be treated very seriously and dealt with under our disciplinary procedure.

4. Your Responsibility:
4.1. Employees should inform us if they believe they have a disability that may disadvantage them. Managers have a responsibility to be alert to the possibility that an employee may have a disability and that it may be necessary to make reasonable adjustments.
4.2. Every employee has a personal responsibility to comply with this policy and to do their best to ensure that it is adhered to in our day-to-day work. Employees must not discriminate or help others to do so in contravention of this policy.
4.3. Disciplinary action will be taken against any employee who is found to have committed an act of disability discrimination. Any serious breaches of this policy or harassment of a disabled person for a reason related to his/her disability will be treated as gross misconduct.

5. Reporting a Complaint:
5.1. If you believe that discrimination and/or harassment is taking place, you should in the first instance speak to the person responsible.
5.2. If you are not comfortable talking to the offender, you should speak to your line manager, Head of Department or HR team.
5.3. All allegations of discrimination or harassment will be taken seriously and
investigated appropriately.

We respect national laws and any other laws with an international reach, such as the PK Bribery Act and the PK Foreign Corrupt Practices Act, and the Modern Slavery Act, where relevant, and industry codes of conduct. We are committed to acting ethically in all aspects of our business and to maintaining the highest standards of honesty and integrity.
– We, the officers and staff of Reactivate recognizes our obligations to all who have a stake in our success including share owners, clients, staff and suppliers;
– Information about our business shall be communicated clearly and accurately
in a non-discriminatory manner and in accordance with local regulations;
– We select and promote our people on the basis of their qualifications and merit, without discrimination or concern for race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age or disability;
– We believe that a workplace should be safe and civilized and that employment must be freely chosen; we will not tolerate sexual harassment, discrimination or offensive behavior of any kind, which includes the persistent demeaning of individuals through words or actions, the display or distribution of offensive material, or the use or possession of weapons on Reactivate premises;
– We will not tolerate the use, possession or distribution of illegal drugs, or our people reporting for work under the influence of drugs or alcohol;
– We will treat all information relating to the Reactivates business, or to its clients, as confidential. In particular, “insider trading” is expressly prohibited and confidential information must not be used for personal gain;
– We are committed to protecting consumer, client and employee data in
accordance with national laws and industry codes;
– We will not knowingly create work which contains statements, suggestions or images offensive to general public decency and will give appropriate consideration to the impact of our work on minority segments of the population, whether that minority be by race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age or disability;
– We will not undertake work which is intended or designed to mislead, including in relation to social, environmental and human rights issues;
– We will consider the potential for clients or work to damage the Reactivates
reputation prior to taking them on. This includes reputational damage from
association with clients that participate in activities that contribute to the abuse of human rights;
– We will not, for personal or family’s gain directly or indirectly engage in any
activity which competes with companies within the Group or with our
obligations to any such company;
– We will not give, offer or accept bribes, whether in cash or otherwise, to or from any third party, including but not restricted to government officials, clients and brokers or them representatives. We will collectively ensure that all staff understand this policy through training, communication and by example;
– We will not offer any items of personal inducement to secure business. This is not intended to prohibit appropriate entertainment or the making of occasional gifts of minor value unless the client has a policy which restricts this;
– We will not accept for our personal benefit goods or services of more than nominal value from suppliers, potential suppliers or other third parties;
– We will not have any personal or family conflicts of interest within our businesses or with our suppliers or other third parties with whom we do business;
– No corporate contributions of any kind, including the provision of services or
materials for less than the market value, may be made to politicians, political parties or action committees, without the prior written approval of the Reactivate board; and
– We will continue to strive to make a positive contribution to society and the
environment by: maintaining high standards of marketing ethics; respecting human rights in our business, supply chain and through our client work; respecting the environment; supporting community organizations; supporting employee development; and managing significant corporate responsibility risks in our supply chain. Our Sustainability Policy and Human Rights Policy Statement provide more detail about our commitments in these areas.

We are committed to acting ethically in all aspects of our business and to maintaining the highest standards of honesty and integrity.
We expect and require all our business partners, including suppliers, to have the same commitment to ethical behavior and therefore ask you to confirm your agreement with our Code of Business Conduct.
We expect all our suppliers to use appropriate systems to facilitate and monitor compliance with these standards and adherence to local and applicable international laws.
We expect our suppliers to demonstrate their commitment to the principles of this code and to have an on-going process of risk management to identify the environmental, health and safety, and labor practices and ethics risks associated with the suppliers’ operations.
Suppliers should encourage staff to report concerns without fear of threat or reprisal. Suppliers should take appropriate action as required.
Suppliers should put in place equivalent standards to this Code for their own Supply Chain.

Download the Supplier version below;

Reactivate_Code_of_Business_Conduct_Supplier_Version